This year would have marked the 30th anniversary edition of the BC Sportsmen’s Show, the province’s largest event for outdoor enthusiasts. Unfortunately, due to the ongoing concerns surrounding the COVID-19 pandemic and in the best interest of the health and safety of our exhibitors, attendees, show partners, and contractors, we have decided to postpone the event.

Originally scheduled to take place March 5-7, 2021, the next face-to-face trade show will now take place March 4-6, 2022 at TRADEX in Abbotsford, BC.

In an effort to bridge the gap until the next live event, we introduced an exciting new product: the BC Sportsmen's Show Digital Marketing Platform, which is on sale now.  This online platform is designed to connect regular event attendees with the show’s exhibitors in a new way. Those who would have attended the show in-person can search the platform by company name, or filter by category. Exhibitor listings include detailed company information, photos, videos, product highlights, and any special offers or promotions they choose to feature. Users can easily connect by clicking email, website, and social media buttons.

The Digital Marketing Platform will be available for a limited time – from March 1-31, 2021. This represents a significantly expanded timeframe from the typical three-day event and lets users take their time to easily browse through the exhibitor database from the safety of their own home. The platform features a variety of exhibitor categories including outfitters and guides, hunting equipment, fishing retailers, archery, fly fishing, cabins and cottages, and many more.

Master Promotions Ltd. would like to thank the entire BC Sportsmen’s Show community for unwavering support during these challenging times. We continue to believe in the strength of face-to-face business and networking opportunities that shows provide and we look forward to hosting an in-person event again when it is safe to do so.

Digital Marketing Platform

Introducing the BC Sportsmen's Show Digital Marketing Platform! Shop and connect with businesses and industry professionals online, as for now that’s the safest way to do so 

Here, you can connect with companies as you would at our show – shop their products, check out show specials, compare options, and email exhibitors directly from our online platform - click the button to get further information on our online marketplace! 


Les Trendall

Show Manager

Chantel Machnik

Exhibit Sales Professional

Marla Kimball

Marketing & Operations Manager